CASE STUDIES

IBTIKAR CAMPAIGN

Brief:

To build a campaign to promote Ibtikar (Innovation) & 'Idea of the Year Initiative' to the AD Ports employees.

Objective:

Encourage AD Ports employees to actively participate with ideas and initiatives to improve internal processes for an overall enhancement of customer service and business growth.

Idea:

The creative route was driven through examples on how employees can 'Save Energy', Enhance a process or service' and 'Increase Safety Awareness' with their innovative ideas. Internal displays and emailers were developed

Results:

eMedialink was able to reinforce 'Ibtikar' as a brand through the strong creative resulting in enquiries and voluntary participation by the employees.

TOGETHER CAMPAIGN

Brief:

Promote 'Together Campaign' as a CSR initiative to internal and external customers. This initiative by AD Ports was to support needy people within and outside UAE.

Objective:

Represent AD Ports as a supporter of global charitable cause by imbibing a culture of volunteering amongst employees and encouraging humanitarian work within the organization. Also to reach out to business partners and jointly make a difference.

Idea:

The tagline 'How we can make a difference over time' was the key theme driver for the entire campaign. Multiple tactical messaging at various touch points within the AD Ports premises were developed and implemented. Posters, tip sheets, roll ups, email signature, donation box, etc.

Results:

Through this campaign, AD Ports managed to make a big difference and support the cause with generous support from its employees and business partners. Approx. 9 tons of donations (clothes and food) and approx. 100K in cash was generated from this campaign within a very short span of time.

TRUCK DRIVERS SAFETY CAMPAIGN

Brief:

To promote safe driving behavior amongst port users.

Objective:

Proactively reach out and raise awareness about following road safety standards within the port premises.

Idea:

An extensive BTL campaign was implemented through a week-long event comprising of trainings and activities in coordination with strategic partners. Invites, venue branding, agenda, Safety tips posters etc were part of the deliverables.

Results:

eMediaLink successfully assisted in creating awareness through strong visuals and messaging which has made a positive impact on the port users making it a safe environment for everyone.

AL ZAHRA HOSPITAL

Brief:

Hospitals bring with it a sense of fear and apprehension. With the campaign, the client wanted to communicate on the brand values and attitude of the hospital more than on its service which would be the second phase. Thus the campaign.

Objective:

To position the hospital as a caring and trusted facility for one and all who come to avail of the services.

Idea:

We did a typography campaign and addressed the emotions of the patients. Our campaign line was 'The Healing Touch'. We aimed to show our treatments in a gentle and caring light.

Results:

The campaign helped put patients at ease. The hospital was looked at more than just a treatment facility but a place where you are cared and looked after.

PORT SECURITY CAMPAIGN

Brief:

To develop a series of Port & IT Security related messaging for employees

Objective:

Generate awareness and educate employees about security related malpractices and imbibing the culture of operating in a safe and secure environment at work.

Idea:

Every month one topic was chosen and communicated to the employees through posters and screen savers which acted as a constant reminder to adhere to Port and It Security policies.

Results:

This resulted in raising individual responsibility towards securing intellectual property and physical assets at AD Ports.

SPAN CORPORATE AD

Brief:

To promote Span as a brand in the Material Handling Exhibition.

Objective:

Build a strong presence for Span at the MHE Exhibition - Brand and Product awareness. Span is to be recognized as the leader in delivering the highest supply chain quality solutions and services to customers while ensuring their expected results are achieved.

Idea:

The idea was simple and we showed SPAN's varied solutions can put one truly at ease.

Results:

Span as a brand gained mileage for its quality services.

2GIS

Brief:

To build a comprehensive Marketing Plan to promote 2GIS products to the set target audience. Establish & identify: Market Positioning, GTM Strategy, Communication plan with target markets – UAE (focusing on Dubai, Sharjah & Ajman).

Objective:

Expand 2GIS product distribution, increase revenue through advertising, push app downloads, build brand visibility through product awareness and build active user database to push advertising on mobile app.

Idea:

We designed a 360 degree campaign (outdoor, online and below-the-line advertising media activities) to communicate how easy it is to find something or a place. Be it a pair of Ray-Bans or a hotel. 2GIS even had mall activities promoting the event through an innovative wall climbing event.

STARLINK 10TH ANNIVERSARY CAMPAIGN

Brief:

To commemorate StarLink's tenth anniversary.

Objective:

To create a buzz around the brand's success story up till date and increase the brand's equity in the market.

Idea:

We launched a campaign 'Stay Unbeaten' that communicated how StarLink has been unbeaten since 2005 with regards to its attitude, determination and success. The campaign was launched internally among the employees and then online through social media. The biggest launch of the campaign was at GITEX.

Results:

The buzz around the campaign gave the employees a renewed sense of pride. This was done at every office across Middle East. We received more traffic to our social media page. Lastly, at GITEX the branded StarLink stand with the new Anniversary logo and campaign lines contributed to increased awareness of the brand, more leads and new partnerships.

STARLINK ROAD SHOWS

Brief:

To help key IT decision-makers and professionals from various industries across the region gain perspective into the latest trends and best-practices from industry experts through StarLink.

Objective:

To let the market know of our vendors and the bestof- breed technologies we distribute as TRUE valueadded IT Security distributors.

Idea:

We launched a roadshow and created a brand around it, ensuring it will run every year. Known as the "StarLink IT Security Roadshow", this event was held all across 7 cities in the GCC and Egypt over a month.

Results:

The team at eMediaLink managed to pull off the event successfully with coordinated efforts through 7 cities across the GCC and Egypt. The leads generated were good as well as the buzz created was huge. Our social media track report showed an increase in traffic as a result of the daily posts and updates of the events.

BABOR ANNIVERSARY

Brief:

To promote the brand Babor in Dubai through a promotion among Fashion journalists. On account of the brand's 60th Anniversary, its classic product was launched in a new anniversary pack which would be gifted to the journalists.

Objective:

To ensure Babor's Hy-ol product is loved by every journalist enough to make them talk about it!

Idea:

While the product was launched in a new anniversary package, we felt the need to do a little more than just gift it in a bag to the journalists. Every woman is aware of her beauty and what better way to show it off than the selfie! Thus we created a unique Babor direct mailer that would act as a beautiful frame for the journalists' face. Through the copy, we encouraged her to use the product and upload a selfie using Babor's unique hashtags on social media.

Results:

The team at eMediaLink created a design that was a hit with the journalists. Each one was taken aback by the creative and wrote much about the product after posing and uploading it on Social Media.